American Values Alliance

How We Work

Amplify Local Priorities

Activate Trusted Messengers

Shape Public Conversation

We identify what matters most and elevate trusted voices—faith leaders, small business owners, military families, and others—who can reach apolitical and independent Americans on their own terms.

Shape Public Conversation

Activate Trusted Messengers

Shape Public Conversation

We shift narratives from partisanship to principles, using culturally relevant storytelling, earned media, and shared values messaging that resonates beyond ideological bubbles.

Activate Trusted Messengers

We activate trusted messengers—veterans, faith leaders, small business owners, and local officials—to speak to communities beyond the partisan echo chamber.