Our mission is to protect core freedoms, elevate shared values, and restore public trust to shift the democracy narrative from one of crisis to one of shared possibility. We invest in the middle: middle America, middle values, and the politically exhausted middle. We provide the resources to go beyond the usual echo chambers and partisan blindspots to promote collaboration, learning, and experimentation, grounded in real-world dynamics—not wishful thinking, theoretical debates, or partisan talking points.
We identify what matters most and elevate trusted voices—faith leaders, small business owners, military families, and others—who can reach apolitical and independent Americans on their own terms.
We shift narratives from partisanship to principles, using culturally relevant storytelling, earned media, and shared-values messaging that resonates beyond ideological bubbles.
We activate trusted messengers—veterans, faith leaders, small business owners, and local officials—to speak to communities beyond the partisan echo chamber.
We provide resources, training, and rapid-response grants to grassroots leaders so they can organize effectively and make democratic participation visible, credible, and accessible.
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Contact us at info@valuesalliance.org
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